
As we’re just days away from Christmas, anytime I turn on the television I’m inundated with diamond commercials. After learning about “conflict free” or “blood” diamonds I have been very frustrated to see the marketing campaigns of the diamond industry. I hate how they advertise like it’s the ultimate way of showing someone that you love them, but if you think about the circumstances of how the diamond was extracted its kind of hard to find love in it, as diamond mines are sometimes run by rebel groups who use the money to finance their insurgencies. These rebel groups commit mass human rights abuses against the population. I realize that there are those people out there that are just completely full of themselves who will never understand, and only care about having a diamond; but for us real people who actually use our hearts we should find substitutes to buying diamonds. Like Cubic zirconia, the only way an untrained person can tell the difference is that the “prismatic fire” is greater in a cubic zirconia, there’s also pearls which I think are really pretty too. The best way to get a conflict free diamond is to not buy a diamond!